Ova & Me

Jojo the Agency partnered with Ova&Me to shape the brand identity and packaging design for a new approach to ovulation and pregnancy testing. Ova&Me is built around clarity and understanding, combining a monitor with refillable test strips to support fertility tracking over time. The visual direction balances softness and confidence, drawing inspiration from beauty and wellness rather than traditional medical products. The goal was to create a brand and packaging system that feels intuitive, human, and designed to be part of everyday life. More to come.