Trackpaw

Trackpaw is a preclinical research technology company developing sensor-based systems for continuous monitoring of research animals. By combining a physical monitoring box with intelligent software, Trackpaw captures behaviour and health data around the clock and turns it into clear, actionable insights for researchers. The challenge was to move away from the traditional, clinical and often rigid aesthetics of the life science industry, and instead create an identity that reflects Trackpaw’s human-first approach and user-centered technology. The goal was to communicate trust, clarity and innovation, without feeling cold or overly technical. The result is a calm, modern and empathetic visual identity that balances soft geometry with data-driven structure, helping Trackpaw stand out in a conservative research landscape.