Melle

Melle set out to rethink everyday shaving, starting with a metal razor designed to feel softer, more luxurious, and visually refined. The ambition was to create products that elevate a daily routine while adding a subtle design statement to the bathroom. I was brought on to develop a new brand identity and packaging system that could grow alongside the brand. The visual language balances simplicity and precision with a sense of quiet luxury, allowing the products to feel premium without being overdesigned. As Melle expanded its range to include products like shaving balm, the identity was built to remain flexible and consistent across touchpoints, reinforcing quality, care, and uniqueness at every level.