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A rebrand and content direction for a podcast built on honesty, humor, and zero filters. I reshaped the visual identity and tone to better reflect what the podcast stands for: saying what you think, breaking norms, and creating space for conversations that don’t ask for permission. The work focused on creating a clearer, more cohesive brand system — one that supports growth while staying rooted in authenticity. The updated identity strengthens the podcast’s presence across platforms and formats, from audio to events and merchandise, providing a solid foundation for long-term relevance without compromising its direct, unfiltered voice.